Ecwid Shopping Cart
by Lightspeed
Embed an online store anywhere.
The "Sell Everywhere" Widget
Ecwid takes a different approach. Instead of building a store inside WordPress, you build your store in Ecwid's cloud, and simply "embed" it into WordPress (and Facebook, and TikTok) using this plugin.
The Main Benefit
Update a product price in your Ecwid dashboard, and it instantly updates on your WordPress site, your Facebook Shop, and your Instagram Store.
Who is this for?
Ecwid is perfect for small business owners who don't want to be "tech people." If you want to focus on making jewelry or art, and just need the store to work without worrying about plugin conflicts or database errors, Ecwid is the answer.
Free vs. Paid
- Free Forever: Up to 10 products. Great for testing.
- Venture ($19/mo): Unlocks Facebook/Instagram shops and mobile management app.
Final Verdict
Choose Ecwid if you want a hands-off technical experience and plan to sell heavily on social media alongside your website.
Our Review
Ecwid stands for "E-Commerce Widget". It is a SaaS tool that lives in your WordPress site but syncs across social media and other platforms instantly.
Pros
- Sell on website, Instagram, and Amazon simultaneously
- No hosting strain (runs on Ecwid servers)
- Zero maintenance (security/updates handled for you)
- Mobile app for store management is excellent
Cons
- Free plan is limited to 10 products
- Design customization is limited compared to native WP
- URLs can sometimes be less SEO-friendly