Avada
by ThemeFusion
The #1 selling WordPress theme on ThemeForest for over a decade, known for its massive library of pre-built sites and the powerful Avada Builder.
Expert Overview: Is Avada Still the King of WordPress Themes?
Avada isn't just a theme; it is a massive design ecosystem. Since its launch in 2012, it has consistently dominated the Market with over 900,000 users. Its primary strength lies in the Avada Website Builder, which provides a "what you see is what you get" (WYSIWYG) experience that covers everything from headers to footers.
The Architecture
Avada uses a proprietary builder formerly known as Fusion Builder. Unlike block-based themes, Avada is a "Multipurpose Giant," meaning it includes its own ecosystem of design elements, form builders, and performance wizards built directly into the core theme.
Performance & Modernization
Historically, Avada was criticized for being "bloated." However, recent updates have introduced a Performance Wizard that allows you to disable unused elements, optimize scripts, and lazy load images.
| Metric | Avada (Optimized) | Standard Multi-purpose |
|---|---|---|
| Google PageSpeed | 92/100 | 70/100 |
| LCP (Largest Contentful Paint) | 1.1s | 2.5s |
| Design Flexibility | Infinite | Limited |
Why We Recommend It
Avada is the perfect fit for agencies and freelancers who want to build complex, high-end websites without writing a single line of code. Its library of 90+ pre-built websites allows you to launch professional sites in minutes.
Yes, Avada is fully compatible with the WordPress Block Editor, though most users prefer the more powerful Avada Live Builder.
Avada follows the ThemeForest licensing model: a one-time purchase for a single site, including lifetime updates and 6 months of support.
Pro Tip
When setting up Avada, always use the Performance Wizard first. Disabling the features you don't use (like specific Sliders or Mega Menu styles) can reduce your page weight by up to 50%.
Our Review
The ultimate multi-purpose toolkit for those who want total design control.
Pros
- Massive pre-built library
- Powerful live visual builder
- One-time payment
- Excellent performance tools
Cons
- High learning curve for beginners
- Proprietary builder lock-in